Business Stationery Design
Quite often overlooked, business stationery can be an effective way of showcasing your brand and company message. Invoices, letterheads, comp slips and business cards are important part of your overall communications strategy.
Business Stationery
It’s essential to make a good first impression with your business stationery. You only get once chance to impress potential clients and customers so make it a good one. You need to roll your branding out across all your stationery for a consistent brand identity. The quality of your stock for business cards and letterheads makes a big difference. It’s not just about the design it’s also about the feel of the stationery. Nice thick card for your business cards will create a much better impact than flimsy paper thickness cards. It’s good to have a range of stationery to take you right through a project with a client. So initially you may hand out a business card, then you may send out a quote or letter outlining the project and eventually you’ll send an invoice. You’re aim should be to reinforce your brand identity from start to finish.
Business Cards
Professional business cards are important as they are quite often the first point of contact a client or customers has with your brand. It’s important to show any potential client exactly what you do, that your company is professional and that you mean business.
Letterheads and Comp Slips
All professional companies will have well designed letterheads and comp slips. They go hand in hand with business cards. Whislt comp slips aren’t always a necessity letterheads are a must. Why send out a letter on a blank piece of paper when you could send one out with your logo and company information on.
Invoices
Designed invoices are important to carry your brand right through. From the initial business card hand out to the invoicing your should be consistent and continually building upon your brand. Make things simple for your client with a clear, well designed invoice.
Presentation Packs
If you’re attending a conference or visiting a potential client you may want to leave behind a presentation pack. A presentation pack is usually some sort of designed folder that holds important information about your company. They can be a great asset to hand out and leave with potential clients and contacts.
