Emailers & Newsletters Warrington

What are emailers?

If you use emails at some point you will have come across email marketing. Email marketing is a commercial message that a company, brand, shop etc will send to a group of people using email. Emailers are usually used to send adverts, request business, push sales and keep someone informed about your business. They are a good way to build trust, loyalty and brand awareness. You may want to encourage customer loyalty and get repeat business or acquire new business. There are many solutions to email marketing so putting a plan into place is essential.

Integrate with your website

Pushing potential customers and your loyal customers to sign up to your emailers is essential in enhancing the relationship. Whilst you may be collecting email addresses offline you start to consider collecting them online. There are a handful of ways to integrate sign up forms on your website. Pop up forms are great when a viewer lands on the website. These can be timed so they don’t necessarily pop up straight away. Dedicated pages with a sign up form on usually lets you include more information and give more reason for a user to sign up. Footer forms; forms embedded in your website footer are really useful as they appear on every single page of your website. They are usually minimal but reinforce signing up over and over again in a clear and uncomplicated way.

Give a user reason to sign up

Saying ‘Sign up to our newsletter” may be enough for your company to get people to sign up but it doesn’t mean you are utilising and pushing it in the best way. From experience you will get much better results if you give a user a reason to sign up. Show a user something that may be of interest to them or even give something away for free if they sign up. For example you may give them 10% off their first order if they sign up or a free drink at your bar. If you can hook customers in then your sign ups will increase dramatically as you’ll start to engage with your audience.

Flexible designs for all sizes

Designing an emailer is like having a blank canvas. The limitations are endless. There are constraints that are good to stick to but nevertheless your ideas can become reality. If you were to design a flyer for your business, you’d include a logo, some essential information about your services or products, a call to action with contact details and design it in your companies branding. Well this is a similar format to building an emailer. Although on an emailer you have the options to include animated images, videos and links to your website.

Automate your emails

The email systems you’ll use give you the ability to send your emails to the right people. You can have multiple lists of email address and target customers depending on the information you want to send out. Emailers can be sent out on a particular date and time and you can setup trigger emails depending on how they respond. If you collect date of births you can set specific emailers to send out on a subscribers birthday or leading up to their birthday. There are many possibilities with emailers so a discussion on the right solutions for you is alway necessary.

Analytics to grow your business

The emailers your send out send reports back to your profiles. They’re not always an exact science but they give you a good indication to how your subscribers respond. You’ll be able to see a monthly update of  how many people sign up and how many people unsubscribe. You’ll get insights on each emailer you send out. This includes how many people open the email and how many people click through from the email to a promotion or your website. The information you are provided with should be used to improve and grow your potential audience trying to generate more engagement, brand awareness and overall custom.

Managed by you

You can manage your own emailers and newsletters. I’ll help you set the account up and give you the knowledge off how to get started. If a client decides they want to manage the account I will generally build a range of templates that they can use to populate and send out every month. What this means is you’ll deliver emailers that reflect your brand and reinforce your companies professionalism.

Managed by me

I can manage your companies emailers and newsletters. From building templates to populating them to send them out. I will design and build more developed, targeted campaigns generating different sources of engagement. If need be the designed emailers we send out can be completely unique. The possibilities are endless and through discussion we can work out the best solution for you whether that be a weekly, monthly, quarterly or yearly thing.